Wuhan WSD Technology Co., Ltd. is a local enterprise engaged in the sales of daily chemical products in Wuhan. It mainly focuses on the TV shopping marketing mode. In the past ten years, Wuhan WSD Technology Co., Ltd. has a leading market share in the national TV shopping cleaning products, and the annual revenue in 2019 is more than 10 million yuan. However, due to the rise of the short video industry and other factors, the company's operation has been hindered this year, and the cash flow is slightly tight. A stock operating loan of 4 million yuan in the bank is about to mature in the second quarter of this year.
After a detailed understanding of the company's specific difficulties, Liu Chang took the initiative to extend credit for customers in advance. Previously, Wuhan Branch of Minsheng Bank has set up a remote operation system, opened up a green examination and approval channel, realized online remote office for all staff, and promoted the smooth and orderly development of financial services for small and medium-sized enterprises. Under the support of such systems, policies and personnel, Liu Chang successfully handled the online rollover for customers and realized the loan renewal without repayment of principal. With Minsheng mobile banking app as the carrier, he uses the electronic signing method to make customers stay at home, that is, to complete the one click contract renewal credit loan.
At the same time, in order to further reduce the cost of enterprise funds, reduce the operating pressure, and help to resume work and production, Wuhan Branch has carried out the activity of "helping to return to work · rush action". Under the favorable policy, Liu Chang proposed to cut the interest rate by 200bp for customers, further reducing the burden and cost for customers.
"In the most difficult period of this year, we have helped Minsheng banks survive. Next, we will also accept the challenge and try to switch to the small screen mobile advertising market. " After learning about the adjustment of customer's business strategy, Liu Chang took the initiative to report to Wuhan Branch of Minsheng Bank. Through the customer relationship network in the e-commerce circle, Wuhan branch actively provided multi-directional online support for WSD Technology Co., Ltd.
After the unsealing of Wuhan, Minsheng Wuhan Branch has carried out the offline customer care activities of "helping to return to work · accompanying you by the people's livelihood". In mid May, Han Juan, President of Fenghuo sub branch, personally led a team to visit customers in the area together with customer manager Liu Chang, to understand the business situation of the enterprise, meet the financial demand, and send a love prevention and control material package.
When he came to WSD Technology Co., Ltd., Mr. Wan excitedly took out his mobile phone to open a short video platform, showing the growth of fans of self operated short video accounts and the sales report of its brand in the background of an e-commerce platform in the past few months.
"Thanks to Minsheng Bank's care and support, now we insist on carrying goods live every week, with more than 400000 fans and 100000 yuan daily sales. This new way has achieved some results! The next step is to set up a number of professional teams to further expand market share! "
To help every micro enterprise dream is not only a slogan, but also a belief and action. Customers now have financing needs to expand their business. Customer manager Liu Chang responded quickly, collecting and sorting out the situation of the enterprise, actively communicating with the evaluation of the credit scheme, writing relevant materials, and striving to deliver the funds to the enterprise faster.
The story of Wuhan WSD Technology Co., Ltd. and customer manager Liu Chang is one of the stories of Minsheng Wuhan Branch serving many enterprises. Wuhan Branch of Minsheng Bank shares weal and woe with small and medium-sized enterprises, supports the growth of enterprises with practical actions, and will continuously inject financial vitality into regional economic development.