So far,clean electrical appliances have achieved high growth for three consecutive years.The floor washer has become a new track for the growth of the entire cleaning category.According to the overall data of Ovi Cloud Push,from January to July this year,the cumulative sales volume/amount of land washers through all channels were 1.52 million units/4.6 billion yuan,with a year-on-year growth of more than 80%;The market share of cleaning appliances reached 28.9%,up 26.5 percentage points compared with 2019,becoming the second largest category after floor sweepers.
Behind this,Dyson and others have carried out technological upgrading.
On September 21,Dyson officially introduced that the cordless vacuum cleaner G5 Detect was officially released,and its suction was stronger,making the cleaning process more"visible to the naked eye".
As a high-end electrical brand,Dyson's products were once popular with consumers,and its market share once accounted for more than 60%.However,with the increase of"players",how to maintain the existing technological advantages and market position has become a difficult problem in front of them.
This new upgrade of Dyson includes motor,HEPA filter system for whole machine sealing,intelligent dust collection technology,etc.
At present,the clean electrical circuit where vacuum cleaners,steam mops,intelligent electric mops,sweeping robots,as well as the"upstart"floor washers and cloth cleaners of the cleaning electrical family are located is increasingly crowded.
In addition to,,,and other traditional home appliance brands,Daisen,Chasing,Shitou,Tianke,OBOT,Bisheng,Mofei and other brands are also in the layout.UV,silver ion,ozone and other sterilization technologies have been supported.
Except that some vacuum cleaners and electric mops are priced between 200 yuan and 1000 yuan,most cleaning appliances are priced between 2000 yuan and 6000 yuan.
"At a time of increasingly fierce competition,increasing investment in science and technology and building our own product and technology innovation capabilities will become the key to success."Experts in the industry said that at present,the market penetration rate of domestic clean electrical appliances is still low,and there is still huge market improvement space for benchmarking developed countries.
According to the data,the global clean electrical appliances now have more than 150 million units and an industrial scale of about 25 billion dollars,with an increase of more than 200%over the past 20 years.At present,the main production capacity of global clean electrical appliances comes from China.The output value of China's clean electrical appliance manufacturing industry and the retail sales volume in the domestic market have reached US$10 billion.
According to GfK Zhongyikang's prediction,this year,the market sales volume of 5 million hand-held wireless vacuum cleaners,4 million floor sweeping robots and 3.6 million floor washers will be increased.
The 2022 White Paper on the Health Trend of China's Home Appliances also pointed out that the healthy cleaning scene of the living room will be upgraded from the previous single vacuum cleaner+manual labor to the three-dimensional layout of the whole scene of the cleaning appliance,which is a handheld wireless vacuum cleaner(manual absorption of corner gaps)+floor washer(mopping)+floor sweeping robot(automatic cleaning of the floor)+acarid(cleaning the bed and sofa surfaces).