According to AI media consulting, the market scale of domestic service industry in China may reach 878.2 billion yuan in 2020, and the high-end, professional and young services will become the hot trend of domestic service market. The huge market demand has attracted more and more Internet giants to set foot in the domestic service industry. Last month, the hot news in the domestic service industry was the new online business of Internet giant Jingdong - offline domestic service business, but it is only aimed at some parts of Beijing.
Recently, when the reporter used the keyword "online shopping cleaning" to search the local services in Wenzhou, he found that many people in the circle of friends had used the "online shopping cleaning" services of online platforms such as 58 home selection, swan home, Gome housekeeper, Haokang at home, Suning Bangke, etc. What do they think of the time workers who are totally unfamiliar with the online "online appointment" to clean up their homes?
App order "online shopping" cleaning little sister, professional and refined service
In recent years, the "platform" antenna of domestic service industry is everywhere. Among the post-80s and post-90s, it has become a new trend to "buy" housekeeping cleaning services online through housekeeping app, wechat and other channels.
Ms. Chen, born in the 1980s, is a user of a professional home management service o2o company. Last year, she spent nearly 8000 yuan on the app platform of this home management company to purchase a new year's service card“ I was concerned about the WeChat official account of the Internet home service company under the recommendation of my friends. Ms. Chen said that at the beginning, she also had a try mentality and bought three experience coupons on her public wechat“ Experience coupon price is not cheap, three times to 699 yuan. Because the price of the service on the platform is very high, so as soon as the cleaner comes, I will stare at her how to do it to see if it is worth the money. " Ms. Chen told reporters with a smile that she had two children. Every day her family was in a mess like Nezha. It's really uncertain if you don't invite professional cleaning staff to come to clean up“ I was impressed when my little cleaning sister came to my house for the first time. She rang the doorbell on time. In her toolbox, she had all kinds of cleaning equipment, uniform clothes and was very polite. " Ms. Chen said, of course, the most important thing is to look at the service process. For a house of more than 100 square meters, the cleaning lady spent nearly four hours cleaning it inside and outside. She did it quickly and carefully, especially the glass, which was polished and cleaned with special tools. A large number of bottles and cans on the tea table and the dining table were placed on the bookcase by her, arranged in a neat and beautiful way. During the whole service process, he had a friendly attitude, answered every question and communicated smoothly. When he went out, he carefully cleaned the place where he put his shoes with cloth, "which is especially in line with the characteristics of employees trained by a company." According to the staff of the platform, as a professional housekeeping service o2o company, the company has provided services to nearly 6 million families nationwide, with high customer viscosity. The cleaners provided by the platform are professionals recruited, screened and trained locally by the company, holding professional certificates such as health certificate, work certificate and skill certificate, and taking up their posts after strict assessment.
online group buying "grabbing orders", online and offline "magic power" of cleaning company
In addition to downloading the professional "online appointment" cleaning service personnel of the self-supporting o2o housekeeping service company app, on the Internet platform which focuses on local life services, just like online food takeout, shangmeituan, 58 Tongcheng and other platforms place orders for "online shopping" cleaning service, which is also the first choice of many young "online shopping" families.
Miss Wu is a middle-level member of a company. She often has to go on a business trip at the weekend and is not at home. She only has time to clean the whole house once or twice a week, so she always makes an appointment with a cleaner on a temporary basis. Accustomed to online shopping takeout life, she likes online shopping housekeeping services on meituan, 58 city and other platforms“ It's very convenient to make an appointment with the cleaning aunt on the Internet. " Miss Wu said that there are many local housekeeping companies on the platform. These housekeeping companies have their own physical stores. Now they display the contents and charges of their cleaning services on the Internet, so that customers can choose at a glance. I just look at which copy description and pictures are more attractive, choose which one, choose which one has promotion activities, anyway is cleaning. Miss Wu said that she didn't have many requirements for door-to-door cleaners. As long as she was healthy and didn't deliberately delay cleaning, she could finish the work with quality and quantity guaranteed. However, the online order "rush to buy" cleaning service more, also encountered unpleasant experience, such as once, the appointment of good cleaning staff did not arrive. She communicated with the platform customer service for more than ten minutes without reply, so she had to call directly to communicate with the cleaning aunt, only to know that the other party had gone the wrong way.
"Net" cleaning service has been booming in recent years, but there are many customers make complaints about it. Ms. Yang, who has experienced the online shopping cleaning service, said that the cleaning items listed on the online platform are very detailed, and the concept is very avant-garde. However, for the served party, most people do not know the difference, and can not better match their own service needs. It is easy for people to tangle when placing orders, and most of the time they can only distinguish by price“ Especially now there are many cleaning service platforms, I don't know which one to choose. Usually, we choose a platform with high brand professionalism and after-sales service guarantee, "at least in case of disputes, we don't have to worry about not being able to find a responsible person and a place to protect our rights."
"online shopping" housekeeping, good service is the biggest competitiveness
A platform operator who did not want to disclose his identity told reporters that it takes a long time to build a domestic service platform. In order to build a good cleaning platform, in addition to its good service reputation, it also needs mature follow-up maintenance. Users choose to go online to make an appointment for cleaning aunts. In addition to the professional cleaning staff provided by the platform, they also need to see the after-sales service guarantee. Now there are more and more home economics platforms. Some companies under the line have also opened up the official account number for the online booking system. Good service is the biggest competitiveness. " Cleaning service should go deep into the household's home, with high requirements for professional ethics and operation technology. If the quality of door-to-door service is not high and the cleaners lack service skills, the more service lists the platform has, the more complaints they may have. On the contrary, the gain is not worth the loss.